How to Run a Successful Nutrition Challenge (Without Hours of Extra Work)
You know nutrition challenges are popular with members, but what gym owner has time to spend hours every day administering and managing all the details?
Get the benefits without the work by using SugarWOD to outsource your next nutrition challenge!
About the Challenges
The #800gChallenge® is simple: eat 800 grams, by weight, of fruits and veggies each day. This four-week challenge focuses on setting a minimum standard of fruits and veggies in the diet without requiring any eliminations. Members love the results they see from this simple and effective diet, including weight loss, better performance, and a healthier relationship with food.
Looking for the next step for your gym after the #800gChallenge®? The Lazy Macros Challenge adds a protein target to the #800gChallenge® as well as lifestyle factors like sleep. This four-week challenge focuses on setting a minimum standard on diet and lifestyle that really move the needle in terms of body composition, health, and performance (diet quality, diet quantity, exercise, and sleep).
Build Community and Create Revenue
Nutrition challenges are a great way to motivate change at the individual level while building your community. Challenges scale better than one-on-one consulting, are more cost effective for the member, and they provide that friendly competition that brings people together.
Even at a conservative cost of $20 per member, you need just ten members to sign up to recoup the costs to purchase. Any profit can go to the head coach who oversees the challenge. You can also personalize the provided materials as much as you want. At CrossFit Imperial Valley, more than 80 of their 275 members signed up for the #800gChallenge®.
By adding t-shirts, body composition testing, a closed Facebook group, weekly workout challenges, and a team competition, CrossFit Imperial Valley charged $109 per person and generated more than $9,000 in revenue.
Build Community and Create Revenue
Nutrition challenges are a great way to motivate change at the individual level while building your community. Challenges scale better than one-on-one consulting, are more cost effective for the member, and they provide that friendly competition that brings people together.
Even at a conservative cost of $20 per member, you need just ten members to sign up to recoup the costs to purchase. Any profit can go to the head coach who oversees the challenge. You can also personalize the provided materials as much as you want. At CrossFit Imperial Valley, more than 80 of their 275 members signed up for the #800gChallenge®.
By adding t-shirts, body composition testing, a closed Facebook group, weekly workout challenges, and a team competition, CrossFit Imperial Valley charged $109 per person and generated more than $9,000 in revenue.
I don’t know if I will ever do a nutrition challenge another way. The challenges we historically ran were exhausting for our team. I’m sensitive to that because I want my coaches to be their best on the gym floor.
Nicole Christensen | Owner, CrossFit Roots
Get everything you need to promote and run this challenge!
We don’t just help you run the challenge — we help you promote it! The materials included in the plug-n-play challenges include:
- Promotional social media and emails to drive sign-ups
- Daily educational content
- Real-time live leaderboards
- At-home no-equipment workouts
